The Problem
AI is top of mind from the C-suite down to IT, but the infrastructure needed for getting AI right is often not in place for many enterprises and is not a primary topic in AI conversations among media or executives.
The Solution – How we Uncomplicated the Complicated
We activated a sustained thought leadership program that kept Pure executives in the AI conversation through bylines, podcasts, interviews for industry pieces, speaking opportunities and a media roundtable dinner event. At the core of this program was impactful narratives built by finding white space in the crowded AI conversation. Throughout the ongoing thought leadership efforts, we launched one major product aimed at AI use cases and created several smaller news moments, where we connected Pure’s products to the AI thought leadership stories we’d been telling.
Results & Impact
10+ bylines in key tech and trade outlets, speaking roles for executives at multiple AI-focused events, top tier media in attendance at our salon dinner, executive quotes included 15+ AI-related trend pieces, and product coverage across nearly every key tech and trade outlet that we targeted.
