The Problem
Twin Health Founder and CEO Jahangir Mohammed started the company with the insight that AI, digital twin technology, and wearable sensors could be combined with advanced medical science to help reverse and prevent chronic metabolic diseases for the first time. As Twin scales its service in the U.S. and globally, it has the opportunity to transform and improve quality of life for the many people who have lived with the experience of chronic metabolic disease for years.
So, how to leverage this innovative company’s latest funding round to create a media moment that would serve as a launch moment – capturing the attention of health and tech press, the medical community, and the consumers it was created to help?
The Solution – How We Uncomplicated the Complicated
We began with deep dive sessions with the Twin team behind this groundbreaking startup – unpacking the insights, technology innovation, and shared passion that would bring the Twin story to life for media, the medical community and consumers. From there, we developed a narrative tailored to each audience. We briefed select press under embargo for in-depth storytelling opportunities followed by a broad outreach push on the day of, targeting multiple media sets spanning Twin’s key verticals and audiences.
Results & Impact
77 articles include WSJ, Insider, Fierce Healthcare and was named to CB Insights Digital Health 150 list.
