What We Did
We hosted 22 top-tier media & influencers, gaining direct access to our target millennial audience ‒ for a two-day immersive journey to Northern California where they could experience the beautiful bloom in an almond orchard in Blue Diamond’s backyard firsthand.
How We Did It
We curated an itinerary that not only addressed hard hitting sustainability questions head on (such as “do almonds kill bees” and “do almonds use too much water”) but also highlighted the products under the Blue Diamond Group umbrella by showing that Almond Breeze the top choice in a sea of plant-based milk alternative products and why Blue Diamond almonds are superior.
Impact
By way of many experiential activations and customized visual event elements, the team told Blue Diamond’s story and inspired a lot of social media sharing and earned media (5MM impressions and counting!). As a result of the trip, we cemented media relationships, giving them content for many different stories and converted attendees to brand loyalists, earning their trust in both Blue Diamond and Access.
