Pandemic Panic Soothed Via Rapid Brand Response
In the wake of product misuse and dis-information — including Shaq spraying Lysol in his face in a viral Instagram video — at the beginning of the COVID-19 pandemic, we developed a formal response plan and social media strategy for Lysol Disinfectant Spray helping quell the ensuing consumer panic.
Concerned Parents are Reassured and Calmed Via Brand Statement
Trusted by hospitals, Philips Avent Soothies are given to babies in the nursery and NICU. When a baby fell asleep on their Soothie, it resulted in an injury that shocked parents and media. Our team swiftly activated media and social monitoring to stay on top of the conversation and coverage. We developed a statement to media and parents that was used by customer service.
Navigating a Month of Recall Crises
We provided around-the-clock support and guidance, including crisis counsel, media Q&As and management of media inquiries to help Lundberg navigate three back-to-back-to-back product recall crises.
Building a Playbook to Manage Product Recall And Misuse
We helped the pouched foods company develop their crisis playbook, navigate product recall communications, and determine a strategy for various product misuse scenarios that gained traction on social media.