What We Did
Access created a news cycle to bring CYGNVS out of stealth and into the spotlight in a way that introduced the brand and captured the attention of key audiences.
How We Did It
We developed an elevated narrative rooted in data and education that sets up CYGNVS’ “why.” Access also activated the narrative via a multi-pronged embargo strategy stretching across more than 5 key verticals, with the goal of delivering a large volume of launch coverage.
Impact
Secured 5 pre-briefings with notable security and insurance trades and 3 analyst pre-briefings. Secured 60+ earned stories, a reach of more than 43MM and strong message pull through bringing the narrative to life. The launch kicked off ongoing thought leadership with executives Q&As, educational content and contributed articles in outlets such as TechCrunch.
