The Problem
When COVID-19 hit, the world changed – with many workers and businesses moving to a work from home “new normal”. With many companies trying to maintain relevancy, NETGEAR had an opportunity but also a challenge, to newsjack the moment to provide a unique POV that positioned the company and its products as leaders during this time.
The Solution – How we Uncomplicated the Complicated
NETGEAR, as a leader in wireless networking services, had an opportunity to offer POV and expertise about the trend, while also positioning its products as best in class for a WFH “new normal.” The team reached out to reporters with unique angles that included “news you can use” tips and tricks from NETGEAR, best practices and trends the company was seeing and product advice as more workers had to problem solve. The team embarked on a proactive storytelling campaign, while also trying to secure new reviews for products that mattered more than ever.
Results & Impact
The team was able to secure 68 articles for each of our core product lines across publications that spanned consumer, lifestyle, tech, business, finance and small business. Overall article type included everything from news, product reviews, features, roundups and executive interviews.
