Problem
Convince the world that PayPal is driving the future of all aspects of commerce and attract critical retail partners at a time when many competitors such as Square, were aggressively securing mindshare and market share.
The Solution – How We Uncomplicated the Complicated
Access designed and created a hands-on, experiential environment featuring immersive demos of breakthrough mobile and in-store products and services. The team invited potential retail partners to reinforce the strategic partnership program and media to secure business, ecommerce, internet retail trade coverage. The event launched the Q4 shopping period and was accompanied by a narrative around the “Future of Money” and shared holiday shopping predictions for ecommerce and mcommerce.
Results & Impact
100+ media and analysts attended PayPal’s Shopping Showcase; 300+ articles, including Fortune, TIME and Fast Company; 50+ inbound requests from potential retail tech partners; First national retailer, the Home Depot, signed on as a result; 500% Y-O-Y increase in holiday shopping season for PayPal mobile payments; 2,000+ unique page views for PayPal blog post; 100+ merchant inquiries; 4,000+ tweets.
