What We Did
Access positioned Palo Alto Networks as an expert on all things cybersecurity by verticalizing the story and positioning executives as thought leaders in mainstream media.
How We Did It
We moved Palo Alto Networks beyond its core product story and offered unique perspectives into the state of cybersecurity as it appealed to a broader audience. We were able to take insights Palo Alto Networks had on the things people care about like healthcare and safety and broadened awareness of Palo Alto Networks as an industry-leading cybersecurity expert.
Results
Top-tier media coverage increased YOY positioning Palo Alto Networks as an industry expert. Thought leadership articles were a primary coverage driver, netting nearly 1,000 articles and 610 million impressions in publications like ZDNet, Bloomberg and CNBC.
